I have to admit that Facebook used to scare me; I work as an SEO consultant for several companies and getting good Google ranks for my clients’ targeted keywords is what I do for a living. I was getting great results with the search engines, but from time to time I would hear things like “Facebook grows faster than Google”, “Facebook finally gets more traffic than Google”, etc. I feared Facebook because I thought that using paid...

If you are interested in taking your business to a new level, investing in SEO is one of the smartest, cost-effective solutions you can think of. And I have used “investing” on purpose, because hiring a highly trained search engine optimization expert will definitely help you sell more products and / or services. Here’s a real case study: one of our clients was spending about $3,500 / month for paid Google ads (AdWords) before...

Many people are using the fine art of copyrighting in order to attract as many clients as possible these days. Sadly, some of the copywriters have pushed the game too far, mixing lies and deceit with half truths to create attractive sales pages. The list below should help you spot if your website has been affected by this plague or not; we will go through the most hurtful elements, which (surprisingly) can be found on many websites. 1....

Most business owners know that SEO is good for them; they have learned that if their website has a good Google rank, it will be visited by many more potential customers. So they contact a SEO agency and ask for help, without knowing exactly what to ask for; this is very bad, because the SEO guys might suggest keywords that won’t help the entrepreneur get the best return on its SEO investment. A good approach is to pick keywords (search...

I remember myself reading a Blogging for Business 101 article series several few years ago; everything looked so easy in theory and totally made sense! Today both of us know that blogging for business is a tough job; you will have to put a lot of effort into it and the good results won’t appear quickly. And the reason for this is easy to comprehend: there are millions of great blogs out there, and their number grows by thousands each and...