Many people believe that they need more website traffic in order to sell more products or services, and to a certain degree they are right about it. Still, it bothers me to see that very few people are making effective use of the traffic that they are getting. After all, these people are already here, on your website, and some of them might have a genuine interest in buying what you are selling. Since getting more qualified website traffic...

Keeping up with all the Google search algorithm changes (about 400 updates / year) might sound like a complicated task, and it actually is; this troubles many SEO companies, consultants and even business owners. And while we can’t control or influence Google in any way, there are many things within our power that will make the search engines love our websites. SEO used to be a much easier task in the past, when the automated link building...

If you sell (or plan to sell) a product or a service using the internet, you already know that the key to success is to drive as many people as possible to your website. Let’s take Joe the plumber as an example: Joe has read that the internet can be a great client referral source, so he has created a website to advertise his services. Joe has also got involved in several home renovation forums, posting useful tips and advice. He opened...

Everyone loves Google! OK, I have to admit that some of us hate it, but most people use it on a regular basis for various purposes. This article will show you five powerful, and yet little known Google search operators that can prove to be very useful for any business owner. Let’s start with the first one, the “site” operator. Just type “site:mywebsite.com” in Google’s search box (without using the quotes) and you will get a...

Article marketing used to be an effective way of promoting websites until this year, when the Google Panda update has punished some of the biggest article directories, diminishing their rankings and thus making them lose a lot of traffic. For many SEO consultants, this was a clear sign that article marketing is dead, but nothing could be farther away from the truth. But how does article marketing work? The website owner (you) writes a good...