Keeping up with all the Google search algorithm changes (about 400 updates / year) might sound like a complicated task, and it actually is; this troubles many SEO companies, consultants and even business owners. And while we can’t control or influence Google in any way, there are many things within our power that will make the search engines love our websites. SEO used to be a much easier task in the past, when the automated link building...

If you sell (or plan to sell) a product or a service using the internet, you already know that the key to success is to drive as many people as possible to your website. Let’s take Joe the plumber as an example: Joe has read that the internet can be a great client referral source, so he has created a website to advertise his services. Joe has also got involved in several home renovation forums, posting useful tips and advice. He opened...

Everyone loves Google! OK, I have to admit that some of us hate it, but most people use it on a regular basis for various purposes. This article will show you five powerful, and yet little known Google search operators that can prove to be very useful for any business owner. Let’s start with the first one, the “site” operator. Just type “site:mywebsite.com” in Google’s search box (without using the quotes) and you will get a...

Article marketing used to be an effective way of promoting websites until this year, when the Google Panda update has punished some of the biggest article directories, diminishing their rankings and thus making them lose a lot of traffic. For many SEO consultants, this was a clear sign that article marketing is dead, but nothing could be farther away from the truth. But how does article marketing work? The website owner (you) writes a good...

I believe I’m the first SEO consultant to state this officially, but I have to admit that I spend a lot of money on SEO training materials, using other people’s experience and also testing myself what works well and what doesn’t work anymore. I learn from the best, and then I apply the most efficient SEO techniques, thus getting the best results possible for my clients – just Google “monthly seo services” or “ethical seo...

Creating great content is a surefire way of getting a lot of traffic and sales, especially if you publish that content on somebody else’s web page. In addition to this, if you manage to put your content on several authority websites in your industry, the search engines will start considering your website an authority, boosting the ranks of your keywords, not to mention that you will get laser-targeted website visitors. First of all, you...