Ethical SEO Services

Ethical SEO Services is the search engine optimization division of Randombyte, a company that was founded in 2002 and has served huge corporations and small business owners. We started our SEO business back in 2006 and we have got great website traffic increases for our customers; as an example, the organic traffic (the number of visitors that come from search engines) for one of our clients in the business financing industry – Compound Profit – has increased by 2,000% in only 6 months.

Ethical SEO Services – The Process

Most business owners know that SEO is good for them, because it puts highly targeted prospects in contact with their offer. In fact, this is the essence of the ethical SEO services offered by us: we work together with you to locate the best keywords, search phrases that are typed in by your potential customers in the search engines. We want to make sure that the people that type in one of the keywords that interest you in Google, Yahoo or Bing will see your website on the first search results page.

Picking the proper keywords is just the initial phase of the process; we will then optimize your website, making sure that the search engines identify it as being the ideal candidate for the keywords that interest you. The final step consists of getting votes for your website from thousands and thousands of different sites located in the entire world; this tells the search engines that your website is popular, so it deserves to get a good rank for the targeted keywords.

Since most business owners aren’t celebrities, it is quite obvious that very few people will want to link to their websites, in order to help them get top positions in Google, Yahoo, Bing, etc. This is the main reason why the SEO company needs to persuade as many people as possible to place links that point to your website on their web pages; since this particular step of the search engine optimization process is crucial, being responsible for the success or failure of the entire SEO process, the things can get blurry quite fast.

The black hat SEO teams use techniques that try to fool the search engines, starting with text that is hidden on the web pages (for example, white text on a white background), keyword stuffing (repeating over and over the same keyword on the website page, in order to get better ranks for it), cloaking (showing a version of the website to the search engines and another one to the human visitors), paid links, link farms, hidden links, etc. The search engines learn these new techniques as they are invented, penalizing the websites that use them.

The worst penalty is called deindexing – your website is removed from the search index and can’t be found no matter what keywords you are typing in the search engines. To check if a particular website was deindexed by Google or not, simply type “site:yourwebsite.com” (without using the quotes); if you don’t see any result, that website was removed from Google for good and can be brought back to life only if you fix all its problems, contact Google, apologize and ask them nicely to reindex it.

Another penalty (the sandbox) will make your website lose its great ranks for good; as an example, you could rank #5 for “cheap chopsticks” (and sell a lot of products) today, only to discover that you rank #155 for the same keyword tomorrow and you aren’t making any sales. This usually happens because the search engines catch up with the latest grey hat or black hat techniques and penalize you; a recent Google update has made several huge websites lose their ranks for good.

The companies that offer ethical SEO services, also known as white hat teams, follow the guidelines imposed by the search engines, using ethical techniques that make the website owners link to the clients’ sites willingly. As an example, the SEO team develops a free, useful software application and submits it to the most important online software directories; if the application is fun or useful, the owners will gladly accept it, posting a backlink to the client’s website and thus increasing the ranks for the client’s keywords.

This is exactly what we are doing for all our clients that choose the Rank Shaker package, a wise choice when you are interested in getting a good rank for a competitive keyword. Other options include packages which contain link building through article marketing, social bookmarking, etc and are available either in our Rank Mover SEO package or in the Monthly SEO Services packages, which combine the best of both worlds and have affordable prices.

Ethical SEO Services – Efficiency

Do ethical SEO services bring in good results? Actually, they are the only ones that are guaranteed to work forever, because they don’t try to trick the search engines. Always choose a company that uses white hat SEO services; you won’t have to suffer any negative consequences because of the search engine algorithm improvements, and so on. Check out the available SEO packages by clicking the menu at the top of this page or Contact Us for more information; the testimonials on the right side of the screen show clearly that our clients have got great results by using the ethical SEO services offered by us.

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